A motivational model for Facebook acceptance by university students

نویسندگان

  • Dragos Daniel Iordache
  • Alexandru Balog
  • Costin Pribeanu
  • Vincentas Lamanauskas
چکیده

As social networking websites become more and more widespread there is an increasing interest to analyze and explain their usage. Facebook is a web-based service that is very popular among university students. In this paper a motivational model is presented that explains Facebook acceptance by university students with two key factors: perceived usefulness and perceived enjoyment. The results show that perceived enjoyment is a stronger determinant than perceived usefulness.

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تاریخ انتشار 2015